Tourism has emerged as a major industry in Asia,creating employment and stimulating economic development over the last 50th years.Nearly 8%of global employment is tourism dependent.The latest study of by the World Travel and Tourism Council demonstrates that between 2008 and 2018 the highest annualized real growth of travel and tourism demand worldwide,at 9.4 percent,will occurs India.To mine this potential for further growth,it need to focuses on infrastructure,develop niche sectors and open up new area of growth.A critical constraint in tourism expansion is ours lack of quality experience on the ground,on the ground ,there is shockingly poor sanitation and safety.These tourism infrastructure deficiencies can derail India’s thrust to become a world class global destination.So,tourism has to become one’s concern.The Incredible India branding can not be isolated from the ground reality.The campaign can not be remained if the quality of experience offered to tourists does not remains credible.Infrastructure development and destination management,hold the key role to India’s sustained growth in the tourism sector.
It may here to be mentioned that,the critical issue is hotel accommodation which is genuine problems in future for development of tourism sectors in India.It require more accommodation of tourists rooms,so we need more hotels for accommodation of tourists especially budget accommodation.As per information,the 1,700 hotels in the country have about 96,000 rooms,but only 30% of them cater to the medium market.India need another 1,50,000 rooms in the next three years to sustain tourism growth and penetrate large volume market like China.High land prices,land law and absence of single –window clearance have hamstrung the hotel sector.
Kerala is a potential for tourism destination,some factors is responsible for tourism development in Kerala.Kerala had developed new products like the backwater and Ayurveda;its entrepreneurs had created boutique resorts;and quality infrastructure had been created.Goa is also potential tourism destination.
Domestics tourism can help balance both the present adversity and the seasonality of inbound tourism.The strategy necessitates creating awareness among the rising Indian middle class about new experiences (chasing the monsoon),new attractions (plantation holidays),new adventure(exploring the Indian Himalayas) as well as pilgrim circuits,heritage and monuments.
With their basic needs getting fulfilled,people in India China have started traveling-discovering new destination,exploring new tourism products indulging shopping and trying out unexplored cuisine.
There is increasing trend of young entrepreneurs of varies companies whom they travel from one country to another country for their business purposes and night halt at four star hotels to five- star deluxe hotels which is boost tourism sector.
It is here to be mentioned that,multi-culture have also influenced the tourism development in India.There is also increase demand in for cultural tourism as their desire will be to experience different cultural,meet different communities and explore historical sites.This trend will provide encourage a process to develop more quickly for country like India with a rich component of history and culture.
A key driver of change in travel and tourism will be technology.The internet had already had a phenomenal impact on the way people travel.Hand held devices and the used of digital technology that which is easy to traveller to book and travel without the intermediaries.The information technology has already to reduced to costs,enabled faster travel and lead to the successful emergence of low cost carriers.
For the development and growth of the tourism sectors it need to improving the quality of tourism infrastructure,Capacity building like,taxi driver,guide and immigration staff,communication strategy like,constant innovation of the incredible India campaign and penetration in the new markets,convergence of tourism with other sectors of the Indian economy and Civil aviation like better infrastructure,rationalization of taxes.
In the context of India,vast potential of tourism as an employment creator and wealth distributor still remained untapped.The size of the tourism industry worldwide is$4.6 trillion whereas the software industry globally is a mere $500 billion.The tourism industry globally generates over 250 million jobs whereas the software industry generates only 20 million jobs.As India grows and expands its base in travel and tourism,it will generates many more jobs and sector will become a major catalyst for India’s growth with social equity.$6-50bn could be added to India’s revenues as well as10-48 million jobs by 2020 through inbound traffic for medical,educational,and leisure tourism.